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Search Engine Marketing (SEM)

Your marketing endeavors - and dollars - face increasing pressures to perform. Our team develops strategies that provide insights for ongoing growth and ROI.


  • Market Research
  • Keyword Strategy
  • Competitor analysis
  • A/B Testing
  • Bid Management
  • Budget Planning
  • Conversion Optimization
  • Creative + Messaging Design
  • Search Advertising
  • Display Advertising
  • Retargeting
  • Amazon Advertising
  • Programmatic Advertising
  • Account-based Marketing

Over 60% of a buyer’s journey is digital. It’s more important than ever to position your brand and website to capture your audience through search engine marketing (SEM). Done correctly, SEM is one of the most cost-effective ways to connect with potential customers. But it’s also easy to burn through your ad budget without generating satisfying results.

At BKO, we provide consistent, measurable growth that drives concrete, dependable ROI to grow your business. Our team of search engine specialists has proven experience in creating the right strategy and approach for your goals. We handle every aspect of your SEM campaign, from content strategy to landing page design, hand-crafting campaigns from concept to delivery that provide real results.

As a Microsoft Advertising Partner and a Google Partner, BKO enables your brand to scale by keeping your product constantly visible to relevant prospects. We only use tested methodologies that enhance your SEM campaigns, and our user experience-oriented approach ensures that you can create real connections with prospects. Your ad budget will go further as you build both impressions and brand awareness.

Ready to move forward? Let’s chat.


What is search engine marketing?

Search engine marketing is one of the most effective and efficient ways to grow your business. It helps you compete in an increasingly competitive marketplace and capture high-quality leads that are ready to convert.

How is Search Engine Marketing or SEM different from SEO?

SEO is about optimizing a website to improve its rankings on the organic search results of Google and other major search engines. Search engine marketing (SEM), on the other hand, takes a broader approach by gaining visibility from both organic search and paid search. This two-pronged approach can be an incredibly powerful way to reach prospects that are motivated to transact.

How long will it take to see results?

Generally speaking, an SEM campaign will begin to influence your organic SEO results in 4 to 6 months. You can expect your results at month 12 to be substantially more impressive than they were at month 6. For paid search, results can be almost instantaneous.

Results depend on many factors, however, including your landing page optimization. By partnering with BKO, you can gain traffic from both.

What makes you different from other agencies?

At BKO, we prize transparency, equal partnership, and collaboration. Our team is composed of specialists and award-winning leaders in the SEM industry with extensive experience with both B2B and B2C operations.

When you entrust your brand to us, you’ll always have direct access to our team. Our agency becomes an extension of your brand as our goals align with yours. We’ll do everything we can to gain high-quality traffic from both organic and paid search.

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