Roadmap Consulting

Deliver a successful initiative by clearly defining and validating your value proposition, performance indicators, customer segment, gtm strategy, goals, and objectives. Assemble the pieces you need to bring the business goals front-and-center for everyone to understand and act on.

BKO team reviewing roadmap with client


  • Product Definition
  • Positioning
  • Value Proposition Validation
  • Buyer Persona Creation
  • Audience Segmentation
  • Pricing and Packaging Strategy
  • GTM Strategy
  • Portfolio Strategy

A comprehensive roadmap provides a long-term view of your business goals and what you need to achieve them. At BKO, we help organizations of all sizes convey the strategic direction and align teams and stakeholders.

Many of our clients approach us with a specific need or challenge in mind. We help you calibrate your business model and map the fastest and most efficient path through our consultative approach anchored in questioning and understanding the true organizational needs.

We do this by analyzing and validate your customer segment, value proposition, revenue streams, sales channels, operating costs, and other factors, which helps us identify what processes are functioning efficiently and what can be improved. All this empowers your business to leverage previously undiscovered opportunities, providing clarity to your strategic planning and capacity-building efforts.

With BKO, we can help you create strategic roadmaps that lead to successful product launches, optimized sales and marketing campaigns, and even efficient operations.

Ready to move forward? Let’s chat.


What is a roadmap?

A roadmap is a strategic plan that articulates goals, major deliverables, or milestones needed to realize a desired outcome. It expresses your organizations’ strategic thinking—the why—behind your goal and the path for achieving them.

Is roadmap consulting right for my business?

Every business owner knows they need to set goals and create a plan to get there. While a business plan plays a critical role in driving growth, the granular detail it contains can make it difficult to digest in certain situations. For situations when you need a quick, long view of where the organization is going, you may be better served by a strategy roadmap.

A strategy roadmap provides a high-level overview of your primary business goals and strategies for achieving growth. At BKO, we can build roadmaps for specific situations and functions, such as startup growth, marketing roadmaps, and HR roadmaps.

Why are roadmaps important?

Roadmaps are important because they enable alignment between teams and stakeholders. A roadmap empowers your team with a benchmark for ongoing feedback and measurement by outlining all areas of the product journey. By revisiting your roadmap regularly, you can effectively adapt to changing market or competitive conditions and organizational priorities.

What's included in a roadmap?

There are six key elements of a roadmap. They are the vision, strategy, requirements, Plan, milestones, KPIs, and metrics.

What makes you different from other agencies?

BKO has a team of award-winning sales and marketing specialists with backgrounds with some of the country’s leading B2B and B2C companies, ranging from startups to enterprise organizations. Our commitment to excellence means providing unparalleled customer service, accounts that perform better than our competitors, and aligning goals so that both BKO and our clients can succeed.

We prioritize collaboration, open communication, and partnership. Because you have direct access to the team working on your brand, you’ll find our agency acts as an extension of your brand, working toward your goals alongside you rather than siloed from you.

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