Research + Discovery
Naming
Brand System
Art Direction
Visual Mood Boards
Persona Development
Content Creation
Copywriting
UI Design
Information Architecture
Front-end Development
Analytics Integration
Focalize partners with nonprofits and government agencies to develop programming to improve their results. They create effective solutions that center on enhancing the lives of vulnerable people, including social services for the homeless, juvenile justice, children in foster care, and more.
Our scope of work
- Research + Discovery
- Naming
- Brand System
- Art Direction
- Visual Mood Boards
- Persona Development
- Content Creation
- Copywriting
- UI Design
- Information Architecture
- Front-end Development
- Analytics Integration
The brand is centered on being accessible, realiable, and results-driven, while standing out in a sometimes stale market.
To achieve everything the client wanted in the brand, we started with BKO’s proprietary Thought ProvokersTM process. The journey from ideation to execution revealed how we can best reach an audience looking for something different - and effective - to enhance the work they do. Focalize’s clients are committed to serving their communities. We wanted to create a brand that infused some colour into what they do.
Our scope of work
The brand is centered on being accessible, realiable, and results-driven, while standing out in a sometimes stale market.
To achieve everything the client wanted in the brand, we started with BKO’s proprietary Thought ProvokersTM process. The journey from ideation to execution revealed how we can best reach an audience looking for something different - and effective - to enhance the work they do. Focalize’s clients are committed to serving their communities. We wanted to create a brand that infused some colour into what they do.
The strategy behind the website was to help the reader quickly understand how Focalize will help them achieve greater outcomes for their social service programs.
Putting positive imagery of both constituents - clients and those they serve - lead the reader to imagine the amplification of their efforts by working with Focalize.
The homepage itself tells a fluid narrative of the services and impact; should the reader go no further, they will understand the value of Focalize’s services as well as have an opportunity to evaluate their own.
Putting positive imagery of both constituents - clients and those they serve - lead the reader to imagine the amplification of their efforts by working with Focalize.
The homepage itself tells a fluid narrative of the services and impact; should the reader go no further, they will understand the value of Focalize’s services as well as have an opportunity to evaluate their own.
Responsive design helps Focalize’s clients get the message wherever they are.
”The team at BKO helped bring the Focalize vision into reality. From their acute understanding of how to design a brand to their ongoing support to ensure the success of a socially aware business is unmatched.
Heather Henderson • Founder, Focalize
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