Naming

A catchy and distinct name is a crucial differentiator for any brand. Your brand name can build awareness and communicate meaning—this becomes apparent when you look at some of the biggest brands in the world. 

When you work with the BKO, you’re banking on our creative experience and expertise to increase your chances of coming up with a unique name that truly represents your brand or product. We also have the legal resources to prevent any confusion with other trademarks.
Coming up with a compelling brand name is a project that can sometimes require all hands on deck. By letting BKO take care of the job, you can save time and energy for more strategic aspects of your organization.

You should choose a brand name carefully because it’s the first interaction people have with your business. The name should be distinct, authentic, memorable, and resonate with your audience. Your brand is your reputation, so choose it well. If you need guidance, we use data-driven approaches to help you choose a brand name.

A brand name affects how you get visitors on the internet and appear in Google’s search results. When you choose a good brand name, you can improve your chances of being found on search engines and displayed first on Google.

When you think of names like Apple, Amazon, and Starbucks, you think of brands that evoke trust and impact. The same holds for products, with names like the iPhone, Kitchenaid, or Netflix becoming part of our daily lives.

However, what all these names have in common is that they’re easy to remember. A name that’s simple, easy to pronounce, and briefly describes your brand or product can help people remember it easily.

The naming process is difficult. You need a brand name that resonates with target customers and simultaneously brings in potential customers. We use a systematic process and data to create the perfect brand name for you.

There are nine simple steps. Choose a brand identity, make it unique and short, keep it simple, check trademarks, make it easy to read and say, think about the long term, avoid SEO issues, create a new word if possible, make it match your story.

There are many ways to do this, and we are versed in them all. Trademarks protect your business at the national level, but trademark law varies from country to country. The magic formula to protecting your name is also to get a domain name.

Yes, but with legal advice, it’s easy to make sure that your name is safe. You need a paper trail and trademark. You can take a few more steps to ensure your business name is protected, and we can help you keep your name safe.

You should check if the name you want to use is already trademarked. You should file for a trademark to keep the name safe and others from using it if it isn’t being used. Working together, we can help you choose a unique, protected name that people remember.

Your brand name and product name are two of your company’s most valuable assets. Your name is not only a symbol, but it also directly affects how customers and partner organizations perceive you.

Trademarking your business or product name ensures that you have exclusive rights to use them with the business and offering specified in your registration. Registering your name also allows you to enforce your trademark in federal court.

BKO has a team of award-winning creatives and branding specialists who have years of combined experience working with small and medium-sized enterprises and established brands. We also have the resources to ensure that any names we recommend for your brand and product have been vetted to prevent confusion with other marks.

We believe in collaboration, open communication, and partnership. Because you have direct access to the team working on your brand, you’ll find our agency acts as an extension of your organization, working closely alongside your team.