Maximizing conversions across digital channels

Plastic tote on conveyor in warehouse

PeakLogix is a material handling integrator who helps their clients move products effectively and profitably. They increase the productivity of warehouses and distribution centers across industries by implementing advanced equipment, technology, and robotics.

Our scope of work

  • Search Engine Optimization
  • Google Ads Management
  • Email Marketing Automation
  • Analytics Integration
  • UI Design
  • Information Architecture
  • Front-end Development
  • Art Direction
  • Content Creation
  • Copywriting

A data-first approach to rebuilding the marketing technology and assets of the industry leader.

The material handling industry can be quite traditional in its marketing campaigns and tactics. PeakLogix trusted the BKO digital team to integrate a data-first approach to its marketing mix, centering all marketing efforts on technology that enables deep insights to empower decisions.

To increase brand awareness, we focused on driving traffic to their site when prospective clients are in need of information. Since the sales cycle at PeakLogix can extend to 12 months or more, the BKO digital team combined SEO and Google Ads to expand the reach and impressions.

Our scope of work

Search Engine Optimization
Google Ads Management
Email Marketing Automation
Analytics Integration
UI Design
Information Architecture
Front-end Development
Art Direction
Content Creation
Copywriting

A data-first approach to rebuilding the marketing technology and assets of the industry leader.

The material handling industry can be quite traditional in its marketing campaigns and tactics. PeakLogix trusted the BKO digital team to integrate a data-first approach to its marketing mix, centering all marketing efforts on technology that enables deep insights to empower decisions.

To increase brand awareness, we focused on driving traffic to their site at the point in which their in need of information. Since the sales cycle at PeakLogix can extend to 12 months or more, the BKO digital team combined SEO and Google Ads to expand the reach and impressions.

The results are signficant.

112%
New Visitors.
43%
Organic Traffic.
81%
Page Views.
383%
Social Traffic.
21%
Session Duration.
40%
Referral Traffic.

Standing out in Google Ads.

29%
Share of Impressions.
32%
Click-thru Rate.
140%
Conversion Rate.

The new site for PeakLogix expands their content and acts as a lead generation tool.

Providing quality content to incent qualified leads to engage on the site was top of mind when the BKO team began this site redesign.

The content architecture prioritized opportunities for lead generation, strategically gating high-value items, such as specific case studies, white papers, and webinars.

Marketing automation via Active Campaign was integrated into the lead nurturing process. In the first 30 days post launch, there was an 18% increase in qualified leads generated from the site.

BKO work: Homepage of website developed for PeakLogix

Providing quality content to incent qualified leads to engage on the site was top of mind when the BKO team began this site redesign.

The content architecture prioritized opportunities for lead generation, strategically gating high-value items, such as specific case studies, white papers, and webinars.

Marketing automation via Active Campaign was integrated into the lead nurturing process. In the first 30 days post launch, there was an 18% increase in qualified leads generated from the site.

BKO work: Homepage of website developed for PeakLogix

Responsive design helps PeakLogix’s clients get the message wherever they are.

BKO work: website developed for PeakLogix displayed on tablet and mobile phone
BKO partner: Bob Giberson, PeakLogix

BKO has been a valuable partner in advancing our marketing outreach, engagement, and results. Their unique ability to combine creativity with growth strategies has had a measurable impact on our business.

Bob Giberson • Principal, PeakLogix

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