MedGlobal is a global nonprofit dedicated to creating a world without healthcare disparity. Their international team of doctors and caregivers has served more than 150,000 refugees across countries in conflict. In just a few years, they've had hundreds of volunteers and partners donate nearly $10,000,000 in life-saving care, medicine, and equipment.
The BKO digital team was tasked with overcoming the nonprofit’s challenges in reaching their email supporters. We identified key issues with their existing campaigns, including:
Using data-driven and targeted emails, we helped increase engagement to drive donations to provide critical care to those in refugee camps or active conflict zones. A strategic content management program was developed for the email campaign, including:
Campaign Strategy
Content Strategy
Copywriting
UI Design
HTML Coding
Contact Strategy
List Management
The BKO digital team was tasked with overcoming the nonprofit’s challenges in reaching their email supporters. We identified key issues with their existing campaigns, including:
Using data-driven and targeted emails, we helped increase engagement to drive donations to provide critical care to those in refugee camps or active conflict zones. A strategic content management program was developed for the email campaign, including:
As part of our Qualified Contact Process, we validated all contacts to increase deliverability and reduce bounces and unsubscribes.
Our team enriched the contact list by infusing more personal data and content to achieve higher open and enagement rates.
By creating more relevant content, including personal stories, success metrics, and progress, we increased engagement and decreased list decay.
