Transforming a brand to reveal its industry leadership

37th Parallel Properties is an investment firm focused on commercial multifamily apartments in strategic markets across the US. They’ve amassed almost $500 million in transactions since opening in 2008, and continue to grow in volume and investors.

Our scope of work

  • Brand Strategy
  • Brand System
  • Art Direction
  • Collateral Design
  • Content Creation
  • Copywriting
  • Print Production
  • Event Planning
  • UI Design
  • Information Architecture
  • Front-end Development
  • Analytics Integration

The investment firm is equal parts prestigious and approachable; the brand was refined across their key materials to better reflect this duality.

The team at 37th Parallel prides itself on their proven performance metrics and accessibility to their clientele. As other firms in the sector became somewhat interchangeable in their brands, the leadership at 37th Parallel knew the importance of refining their brand to distinguish themselves in the market.

Our scope of work

Brand Strategy
Brand System
Art Direction
Collateral Design
Content Creation
Copywriting
Print Production
Event Planning
UI Design
Information Architecture
Front-end Development
Analytics Integration

The investment firm is equal parts prestigious and approachable; the brand was refined across their key materials to better reflect this duality.

The team at 37th Parallel prides itself on their proven performance metrics and accessibility to their clientele. As other firms in the sector became somewhat interchangeable in their brands, the leadership at 37th Parallel knew the importance of refining their brand to distinguish themselves in the market.

37th Parallel attracts high net worth investors. To showcase confidence and stability in their investment product, we used a data-first approach to content development.

The content architecture is meant to display the firm’s broad recognition in the industry, stability as an investment vehicle, and focus on educating their investment clientele.

The team at 37th Parallel prides itself on their proven performance metrics and accessibility to their clientele. As other firms in the sector became somewhat interchangeable in their brands, the leadership at 37th Parallel knew the importance of refining their brand to distinguish themselves in the market.

37th Parallel attracts high net worth investors. To showcase confidence and stability in their investment product, we used a data-first approach to content development.

The content architecture is meant to display the firm’s broad recognition in the industry, stability as an investment vehicle, and focus on educating their investment clientele.

High-touch materials reinforce the commitment to client engagement.

Our team has provided engagement experiences that support the firm’s high-touch model, generating ways to connect with their current or potential investors in both traditional and unique ways. From their digital landscapes, to high touch client events like wine tasting in Napa, to high-end custom investor packages, printed newsletter, and more.

BKO work: quarterly newsletter designed and printed for 37th Parallel Properties

Publishing knowledge and experience to enhance engagement.

The BKO design team helped bring to life a hardcopy book written by the 37th Parallel CEO. Written to show others how to take advantage of sustainable investments in this asset class, this book is one of their most popular vehicles for lead generation to date.

BKO work: hardcover book about real estate investing designed and published for 37th Parallel Properties
Chad Doty, CEO & Managing Partner of 37th Parallel Properties

BKO has helped us grow to almost $500 million in transaction volume. They have a unique ability to craft a brand that matches exactly what you want, quickly, and with strong attention to detail.

Chad Doty • CEO, 37th Parallel Properties

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