Designing a market leader of electric vehicles

mockup of Alta eMobility logo on electric trucks

An innovator of solutions, Alta Equipment Group delivers diverse products and unrivaled support across material handling and construction industries. Their latest venture has them entering the electric vehicle (EV) market as Nikola’s exclusive authorized dealer in the US Northeast. It’s a venture worthy of a new name and brand identity: Alta eMobility.

Our scope of work

  • Research and Discovery
  • Art Direction
  • Brand Strategy
  • Graphic Design
  • Visual Identity

The brand system for Alta eMobility leans into the established trust of its parent brand while infusing next-level innovation.

The BKO design team created a sophisticated visual identity for Alta eMobility that captures their tech-forward performance and promise to transform EV capabilities for their customers. The identity stands out from Alta Equipment Group’s brand without completely departing from it, adding to the the company’s successful portfolio of products in overlapping markets.

Our scope of work

Research and Discovery
Brand Strategy
Visual Identity
Art Direction
Graphic Design

The brand system for Alta eMobility leans into the established trust of its parent brand while infusing next-level innovation.

The BKO design team created a sophisticated visual identity for Alta eMobility that captures their tech-forward performance and promise to transform EV capabilities for their customers. The identity stands out from Alta Equipment Group’s brand without completely departing from it, adding to the the company’s successful portfolio of products in overlapping markets.

BKO work: logo identity for Alta eMobility

An identity anchored by a purposefully straightforward color palette of black and white.

It’s a brand designed to demonstrate simultaneous elegance and boldness. The black and white wordmark exudes a quiet confidence that personifies a long-standing brand presence. It quickly demonstrates the strength of this brand and a feeling of belongingness within the industry.

Complemented by an iconic gradient block, the graphic system illustrates Alta eMobility’s capacity to advance at the speed of market and sometimes more quickly. That they’re a key player in the industry – one to be taken seriously among other cornerstone EV brands.

BKO work: brand color palette

Using copy as a design asset to reinforce the brand’s value proposition.

As the landscape becomes ever-flooded with visuals, copy becomes a valuable element to building a brand. As Alta eMobility grows their reach and influence, bold copy and strategic placement can help cement their place in the minds of customers and the market.

BKO work: brand guide

BKO and Alta worked together to develop and launch the brand identity for Alta eMobility.

Our design group seamlessly collaborated with Alta’s leadership team to conceive and devise a brand that focuses on long-term success and scalability. The final outcome is an identity that imagines new and tailored opportunities within the EV market.

BKO work: collateral mockups

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